How to control third-party ads shown on your site
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)
Optimizing your site to allow third-party ads
To allow third-party ads on your site:
- Opt into image ads – Currently, third-party ads are only available in image or Flash, so they won’t appear in text-only ad units.
- Enable advertisers to target your AdSense channels – Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.
- Opt into placement targeting – Placement targeting will allow advertisers to target their ads specifically to your site.
Following these steps will enable your site to accept third-party ads. However, we can’t guarantee where or when third-party ads will appear on your site.