How a BOT see your website

bot-website

Have you ever been googleing something, and you see exactly what you need in the preview, but when you click the link it doesnt show you what you want to see?
This is because the owners of the site are trying to trick you into buying something, or registering. It’s a common tactic on the internet. When Google visits the site, it gives something called a “Header”. This header tells the site who the visitor is. Google’s header is “Googlebot”. The programmers of the site check to see if the header says “Googlebot”, and if it does, it opens up all of its content for only googles eyes. Now, all we have to do is trick the site’s headers, into thinking that we ARE google. That’s what this site does visit; http://www.avivadirectory.com/bethebot/

WordPress plugin – SEO Friendly Images

SEO Friendly Images. (test)

SEO Friendly Images is a WordPress optimization plugin which automatically updates all images with proper ALT and TITLE attributes. If your images do not have ALT and TITLE already set, SEO Friendly Images will add them according the options you set. Additionally this makes the post W3C/xHTML valid as well.

ALT attribute is important part of search engine optimization. It describes your image to search engine and when a user searches for a certain image this is a key determining factor for a match.

TITLE attribute play lesser role but is important for visitors as this text will automatically appear in the tooltip when mouse is over the image.

Demo: Hold the mouse over the image above.

Download: SEO Friendly Images v1.1 (ZIP, Mar 6th 2008)

Project Page: http://www.prelovac.com/vladimir/wordpress-plugins/seo-image

To SEO or not to SEO forum URL

ssslippy from phbforum said:

Actually google has a seperate search engine algorythim(sp?) for forums. In all honesty you dont need SEO url’s anymore. All the major search engines can handle forum url’s now. The best thing you can do is make sure you put your content before your menu’s via divs. Put the proper <h1><h2> tags in the right places.
I am not going to go through everything for SEO but you should google it up and see whats out there for how to make a page properlly seo friendly.
I enjoy the pretty url’s on my forums cause they are pretty and that is the only reason i use them

I like what this guy is saying and I approve but what about forums.digitalpoint.com and webmaster-talk.com

They are both big forums, the first DP don’t use a SEO for url’s and the second does. Are you the same idea that the friendly url is not any more necessary for the search spiders??!

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What makes a successful blog?

Content

Well as they say content is key, you have to pick a topic from which you have a wide ranging knowledge.  If you can find a niche and strive to become an authority on the topic then people will pay attention.

The regularity at which you add content to your blog also provides a key point in determining whether visitor levels grow.  Frequently added content will help to drive new visitors to your blog whilst also providing regular readers with a reason to keep coming back.

Research research research

Keep your ear to the ground and finger on the pulse looking for the latest news and technologies.  Your users want to find cutting edge articles and if you can’t provide them they will find another site which can.

Create controversy

Now this is something I hear other bloggers mention a lot and to be quite honest I’m not too sure I totally agree, so let me explain.  If your articles cause controversy but you believe in everything your writing and feel you can back up your statements then I have no problem with this.  This is the start of a debate not a war, however, if your sole aim is to cause controversy with the aim of driving traffic and you can’t substantiate your claims/statements then I believe you will only create a negative long term impact on your blog.  Users are not stupid and do not like deliberate and underhand attempts for attention, plus it’s never a good idea to get yourself a bad reputation.

Passion and drive

Your articles must display your passion and drive for your desired topic.  Without this your articles will undoubtedly be a less then entertaining read and more than likely provide very little interest to readers.

Read More (article by andrewsellick.com)

Your site in Top Ten Google search

googleoptimized

Your website could sport a very professional design but unless that site is not ranking well in search engines, it may be tough for new and potential customers to discover your business on the Internet.

Therefore, when planning to create an online presence for your brick and mortar business, it is extremely important that your site layout and content is optimized for search engines.

If you are wondering why the title says “Google friendly” where there are exist so many other search engines on the Internet (including popular ones like Yahoo!, Ask and MSN), that’s because Google has the reach like no other.

Most website owners would agree that Google alone drives 90-95% of traffic to their websites.

There are basically two ways to drive visitors from Google to your website – one, you buy ads that show up on Google results pages for certain keywords (using AdWord) or two, work hard to get good rankings in search results (organic traffic). While the former method costs money, organic traffic is free but requires effort and understanding of how search engines work.

We’ll focus on techniques and guidelines that will help improve the rank of our web pages in organic search results. And though we mention only Google, the techniques do apply to all other search engines as well. Let’s get started:

Always write clean and descriptive titles – When people scan (nobody reads word by word) the different results on a search page, that first thing that will catch their attention is the title of your web page. Similarly, if X is looking for “yellow bananas” on Google, web pages that contain this term in the title are likely to rank higher. A good title could look something like “Yellow Bananas | Green Grocery Store”

Construct keyword rich URLs – Like Titles, search engines always favor web pages that contain relevant keywords in the URLs of the web page. Continuing with our previous “yellow bananas” example, a URL like abc.com/products/fresh-yellow-bananas.htm or abc.cm/products/yellow-bananas.htm will always perform better than something like abc.com/products?id=232 or abc.com/products/232.html

Use Meta Tags – Meta tags (keywords & descriptions) were important in the good old AltaVista days but not anymore since they were so easy to abuse and search engines devised better algorithms to rank web pages. However, good descriptions in Meta tags can really help bring search traffic because they appear as short snippets in search pages beneath your page title. If a meta tag is missing, Google could display some other text page from the web page that may not always be very relevant.

Win Incoming Links – Other than quality content and a good site structure, incoming links from other websites are also essential for your site to rank high in search engines. And the best way to get those links is to write content that’s informative and adds value. For instance, not many people may know but bananas can be used to remove scratches from old CD and DVD disks. Such tips can easily go viral in the web community and may win you lot of incoming links.

Google Sitemaps – You can also consider creating a sitemap of your website and submit that to Google Webmaster Central – the advantage here is that Google will be able to discover and index some web pages on your site that exist but enjoy no link love and hence search bots cannot discover them during regular crawling.

Text, Text, Text – Web page elements like Flash animations, images and videos clips could make your site look very attractive but the problem is that all search engines can only read text. If you avoid using text, search engines will never know the actual context of web pages and that will affect your rankings.

Underground SEO practices – Do not participate in link exchange programs and never buy links with the purpose of inflating your PageRank. Also, avoid stuffing irrelevant keywords in your web pages as all these “SEO tricks” may lead to penalties or even a site being removed entirely from the Google index.

Duplicate Content – Always make sure that all pages on your website have unique content. When you serve two or more pages with similar content to search engines, they will have trouble deciding which page should rank higher than the other and it could therefore dilute your search rankings.

[via labnol.org]

Using htaccess to open the door for the Google bot / spider

Search engine bots, commonly known as “spiders”, are standard tools used by search engines to find and index web pages throughout the internet. In order for a spider to find and index a web page it must first discover it through manual submission on their site or more commonly a link from a site that has already been indexed by the spider. A common problem occurring with large scale dynamic sites today is that the links used throughout are query string heavy. This makes it difficult for a search engine spider to index deep within these large-scale sites because of specific precautions the spiders take when dealing with these types of URLs.

An example of a NON search friendly URL

http://www.mysite.com/page.php?v=value1&p=value2&c=value3

An example of a search friendly URL

http://www.mysite.com/page-value1-value2-value3.html

This white paper will detail the use of the . htaccess file for Apache based web servers to take dynamic, query-heavy URLs and turn them into clean, efficient, search engine friendly URL structures.

What are the benefits of search friendly URLs

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