Google Adsense Tips and Change Announcement

by Martin

A list of tips was published at the official Google Adsense blog Inside Adsense which should help maximize revenue potential. The tips are to turn custom channels into ad placements which will highlight parts of your website to advertisers, to enable text and image ads on your website and to use the 300×250 medium rectangle because many advertisers use this specifically when creating rich media ads.

I’m using ad placements for a while with no obvious result whatsoever but it could be rather site specific. If I recall correctly those ads can then be booked directly at the website. It is not working at all for me but it does not cost anything and it could work for your website.

The second tip is a no brainer as well and I’m using this setting for a very long time. Image ads are mainly paid on a CPM basis while text ads on a CPC basis. Remember that the best paying unit is shown which could be either, so activate both.

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