Behavioral Targeting in Google AdSense

Google is testing a new system which will show more relevant advertisements according to the interests of the visitors to a site.
Thanks to a cookie, he can track all visits to a person on all sites that use the system of DoubleClick. In this way, it will be easy for Google to identify what are the main interests of users, for example if someone visits the sites mainly in music, sports or films.

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No more Adsense referrals

google-adsense-referrals 

Google will retire the AdSense Referrals program during the last week of August.

From the official AdSense blog:

  • Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/.
  • AdSense for content ads: If you have less than three AdSense for content ad units on a page, you may wish to replace the referral ad units with standard AdSense for content ad units.

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Google Adsense Tips and Change Announcement

by Martin

A list of tips was published at the official Google Adsense blog Inside Adsense which should help maximize revenue potential. The tips are to turn custom channels into ad placements which will highlight parts of your website to advertisers, to enable text and image ads on your website and to use the 300×250 medium rectangle because many advertisers use this specifically when creating rich media ads.

I’m using ad placements for a while with no obvious result whatsoever but it could be rather site specific. If I recall correctly those ads can then be booked directly at the website. It is not working at all for me but it does not cost anything and it could work for your website.

The second tip is a no brainer as well and I’m using this setting for a very long time. Image ads are mainly paid on a CPM basis while text ads on a CPC basis. Remember that the best paying unit is shown which could be either, so activate both.

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