Universal Music Group and YouTube have announced plans for a music video website with artists from the world’s largest music company, the latest industry bid to pull revenue from the Internet. Universal, a subsidiary of France’s Vivendi, and Google, which owns YouTube, said Thursday that the website, to be called VEVO, would be launched later this year.
Universal and YouTube also said they had renewed an agreement that allows users of YouTube to use music by Universal artists in user-generated videos on the popular video-sharing website. Details of the agreement were not disclosed.
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We’re excited about the launch of video units — a new way to enrich your site with quality, relevant video content in an embedded, customizable player. Simply embed a snippet of code and have relevant YouTube partner content streamed to your site. You can choose categories of video to target to your site, select content from individual YouTube partners, or have video automatically targeted to your site content. Companion and text overlay ads are relevant and non-intrusive. To further blend the YouTube player into your site, you can also customize the color scheme and layout as well as choose from three different player sizes.